If you meet the standards set by the BWF Code of Conduct, why not tell your customers?
It will give them extra reassurance that you're the right business to deal with; professionally-run, knowledgeable and responsible, with good customer service. It will set you apart from your competitors.
Use the BWF Code of Conduct stamp on your vans, in your publicity material, on your letterhead, your website and in your offices.
The BWF Code of Conduct is the new industry standard. Show it off to your advantage.