Marketing is a crucial part of any business to ensure they retain clients, develop new business, and increase profit. The Marketing ToolKit publications is here to assist members in their marketing, PR and other communications. Our guidance starts by helping members develop a marketing plan, using a template with support guidance.
Guidance slides to help members complete the marketing plan template
This is a basic template to help members shape their own marketing activity in a structured way to get the most out of your marketing budgets. The plans allows you to assess your marketing environment, set marketing objectives, key messages, tactics, develop your action plan, and set a budget and measurement of your activity. Use the ‘Marketing plan guidance’ to help you complete this document.