Are you aware that the BWF does a significant amount of work to promote joinery products produced by you and your fellow members?
Over the past year we have increased our work in promoting your products with consumers, architects, specifiers and other external audiences to increase your market share.
We promote the use of BWF members over other joinery firms: promoting the quality and reliability of your business through your compliance with the BWF Code of Conduct, and our certification schemes as a way to ensure safety and quality in fire doors, stairs & windows.
We do a wide range of digital marketing and PR activity to support our efforts in this arena too, and of course we do marketing, such as this news article and our newsletters, to keep you up-to-date with industry news and the BWF’s offering.
We also do two large-scale member events per year, our annual conference (Members’ Day) and our Annual Dinner & Awards, plus a series of regional workshops.
We expect you have an opinion, good, bad, or with room for improvement, on what we’re doing.
We’re looking for passionate individuals within the BWF membership to help shape the strategic direction of the BWF’s marketing, both for joinery product promotion and our membership recruitment. Whether you’re in a specific marketing position or part of the management team with a hand in marketing, we’d like to hear from you.
The BWF Marketing Committee is looking for new members to shape the BWF’s marketing, but we’re not looking for a huge commitment – one or two face-to-face meetings, plus a couple of conference calls and the ad-hoc email per year.
If you’re interested or would like to know more, contact the BWF’s Marketing Manager, Dave Campbell on 0844 815 9981 or email him at dave.campbell@bwf.org.uk.
We’re promoting your business and your products, why not have a hand in shaping how we do that.