The British Woodworking Federation Group
Meet the Team

Meet the Team

The BWF is the voice of the UK Woodworking industry, and our staff team works hard to support your business in every way. Below you can meet the team here at the BWF. In addition to the staff team, you can also see which members are representing you.

We are a member led organisation with our Board of Directors and Member Council driving the strategy. All members of the Board and Council are voluntary representatives from member businesses who are committed to driving the industry forward through the BWF.

The BWF Team

Helen Hewitt – Chief Executive
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Helen has overall responsibility for the BWF’s operations and direction.

Kevin Underwood – Technical Director
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Kevin spends much of his time out of the office sitting on technical standards committees both in the UK and Europe. He works to drive standards for the advancement of our industry and offers advice through the technical helpline.

Stevie Taylor – Technical Officer
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Stevie works alongside Kevin offering technical support and guidance on standards, regulations and legislation for the industry.

Tony Batchelor – Training Manager
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Tony is responsible for delivering on the BWF’s three core training objectives: increasing recruitment into the sector; maintaining and developing high quality qualifications and delivery partners, and fostering a culture of continuous learning in the industry.

Robert Allinson – Membership Manager
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Robert leads on membership and manages member compliance to the BWF Code of Conduct.

Amanda Kelly – Membership and Training Administrator
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Amanda supports Robert and Tony with all aspects of membership and training activities.

Tracey Hemming – Office and Finance Manager
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Tracey manages the finance department and the office. She is the main point for contact for general invoicing and other financial queries.

Carrie Larkin – Office and Finance Administrator
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Carrie works alongside Tracey in the BWF office assisting with day to day and accounts queries

Gemma Price – Marketing & Communications Manager
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Gemma is the main point of contact for all BWF marketing and communications enquiries.

Nimesha Gohil – Digital Marketing Officer
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Nimesha works alongside Gemma in the marketing team to look after the BWF’s digital platforms.

The BWF Board of Directors

The BWF Board of Directors are all voluntary representatives from Member businesses.

  • David Oldfield – President (Elected Officer), Arnold Laver Ltd. BWF President contributing to the organisation’s strategy. There are three areas in particular that David thinks are fundamental to ensuring growth continues: Supporting business growth post Brexit and Covid, Skills and recruitment and the Sustainability agenda
  • Andrew Madge – Vice President and Honorary Treasurer (Elected Officer), Gowercroft Joinery Ltd. Andrew’s drivers are that we are a well-resourced organisation delivering exceptional values to members. As Treasurer, Andrew has specific responsibilities for the BWF finances.
    As Treasurer, Andrew has specific responsibilities for the BWF finances.
  • Paul Bailey -Past President, European Doorsets Ltd
  • Sean Parnaby – Director , West Port Timber Windows & Doors Ltd
  • Stephen Wright – Director, George Barnsdale
  • Pauline Kelly – Director, E A Higginson & Co. Ltd
  • Helen Hewitt – Secretary, BWF
The BWF Council

The BWF Council are all voluntary representatives from Member businesses.


Specific Representatives:

  • David Oldfield, Arnold Laver Ltd– Chairman of Council, BWF Fire Door Alliance Chair
  • Andrew Madge, Gowercroft Ltd – BWF Treasurer
  • Pauline Kelly, Higginson Staircases Ltd – BWF Stair Scheme Chair
  • Alison de Roeck, Kierson Ltd – BWF Wood Industry Training (WIT) Forum Chair


Ordinary Member of the Council:

  • Paul Bailey, European Doorsets
  • Hannah Mansell, Masonite Premdor Crosby
  • Jonathan Bowers, MWC Holdings Ltd
  • Jim Horsman, Icklesham Joinery Limited
  • Roger Silk, Houghtons of York
  • Simon Badham, Arden Windows Ltd
  • Simon Walker SPS Windows
  • Tony Pell – JELD-WEN Ltd


Honorary Life Member of the Council:

  • Ian Purkis


Join the BWF Community

What is great about us as a trade association is that the team and our members are passionate about what they do, working together for the greater good of the industry. There are many opportunities for members to network with fellow joiners and manufacturers through our meetings programme. We would love for you to be a part of this, if you’re not already.

Member of Construction Products Association
National Specialist Contractors Council
Passive Fire Protection Federation
Trade Association Forum
The Alliance for Sustainable Building Products