£500,000 Wood Window Alliance Campaign Targets The Home Improvement Market

The Wood Window Alliance is launching its first ever consumer campaign, this November, aimed at the all-important home improvement sector. It is hoped that the new initiative will make a real difference to timber's share of the windows market, by addressing the sector which constitutes some 70% of said market.

The campaign is fronted by celebrity interior designer Naomi Cleaver and includes a new consumer logo, social media initiatives on Twitter and Facebook, a competition for homeowners, and advertising in home interest magazines.

The WWA teaser campaign starts on November 24 and runs for two weeks as full page or half page advertisements in home interest magazines, including Homes & Gardens, Homebuilding & Renovation, Real Homes and Grand Designs. It is designed to reach a net readership of 5-6 million adults and includes a competition to find the three homes in the country that could most benefit from having their PVC-U windows replaced with real wood windows. When the winning homes will be chosen, each owner will receive £5,000 towards the cost of new timber windows.

The initial £500,000 autumn campaign is supported by Swedish Wood (Skogsindustrierna).

“This autumn, we’re spending £50,000 on consumer magazine advertising alone” says Sean Parnaby, Chairman of the Wood Window Alliance. “Next year, we’ll be launching a brand new website and spending £250,000 on advertising. And we’re planning to continue the campaign in 2013”

"We recognize that, to make a real difference to timber's share of the windows market, we have to address the largest sector. And that means home improvement – some 70% of the market. With the support of Swedish Wood, we're embarking on our most ambitious plans ever. Make no mistake, we're taking this seriously."

You can find out more about the work of the Wood Window Alliance at www.woodwindowalliance.com or about the competition at the special competition website https://www.wwacompetition.co.uk/